Platform & Data

What is Edulead and who is it for?

Edulead is a comprehensive database and search platform designed for education technology companies, service providers, and sales professionals who need to connect with education decision-makers. Our platform provides verified contact information for superintendents, principals, IT directors, curriculum coordinators, and other key education professionals across K-12 school districts and schools.

How many contacts are in the Edulead database?

Our database contains 5,000,000 education contacts across all 50 states, covering both public and private schools. This includes decision-makers at the district, school, and department levels with direct contact information including email addresses, phone numbers, and mailing addresses.

How often is the data updated?

We update our database continuously throughout the year, with comprehensive updates performed quarterly. Our data team monitors district websites, staff directories, and other official sources to ensure contact information remains current and accurate.

How accurate is the contact information?

We maintain a high standard of data accuracy through multiple verification processes, with regular validation checks and bounce monitoring to ensure data quality.

What's the email bounce rate?

Our email bounce rate is typically below 5%, significantly lower than industry averages. We actively monitor email deliverability and remove bounced contacts to maintain database quality.

Do you have data for private schools?

Yes, our database includes contacts from both public and private schools. We cover private schools, charter schools, parochial schools, and independent schools in addition to traditional public school districts.

Do you cover all 50 states?

Yes, Edulead provides comprehensive coverage across all 50 states plus Washington D.C. and U.S. territories. Our database includes urban, suburban, and rural districts of all sizes.

What information is included for each contact?

Each contact record typically includes: full name, job title, direct email address, phone number, school/district name, mailing address, student enrollment numbers, district demographics, and additional relevant data points depending on the role.

How do you verify email addresses?

We use a multi-step verification process including syntax validation, domain verification, mailbox existence checks, and bounce monitoring. We also cross-reference information with official school and district websites to ensure accuracy.

Email Types & Verification

What are the different email verification types?

We classify email addresses into several verification types based on our validation process:

  • Valid - Email addresses that have passed all verification checks including syntax validation, domain verification, and mailbox existence confirmation. These emails are ready for outreach campaigns.
  • Invalid - Email addresses that failed verification due to syntax errors, invalid domains, or non-existent mailboxes. These should not be used for email campaigns.
  • Catch-all - Email addresses from domains configured to accept all email regardless of whether the specific mailbox exists. These may or may not reach the intended recipient.
  • Abuse - Email addresses flagged as potential spam traps, complaint sources, or addresses that should be avoided to maintain sender reputation and deliverability.

What does "catch-all" mean and should I email them?

Catch-all domains accept email sent to any address at that domain, even if the specific mailbox doesn't exist. For example, if a school district has a catch-all setup, emails to both principal@district.edu and nonexistent@district.edu would be accepted by the server. However, this doesn't guarantee delivery to the intended recipient. Use catch-all emails with caution in campaigns and consider them lower priority than verified valid addresses.

Why should I avoid "abuse" flagged emails?

Abuse-flagged emails should be avoided because they can damage your sender reputation and reduce overall deliverability. These addresses may be spam traps, honeypots, or frequent complaint sources. Sending to these addresses can result in your domain being blacklisted by email service providers, affecting delivery of all your campaigns.

Can I filter contacts by email verification type?

Yes, you can filter your search results by email verification status. This allows you to focus on verified valid emails for high-priority campaigns, or include catch-all addresses for broader reach campaigns. Use the Email Status filter in your search criteria to select specific verification types.

Search & Filtering

How do I search for specific job titles?

Use our advanced search filters to target specific job titles. You can search for exact titles like Superintendent or use broader functional area categories like Athletics, Curriculum and Instruction, Technology, Special Education, and Transportation. Our platform recognizes various title variations and synonyms to ensure comprehensive results.

Can I filter by functional areas or departments?

Yes, you can filter contacts by functional areas including Athletics, Curriculum and Instruction, Technology, Special Education, Transportation, Food Services, Facilities, and Finance. This helps you target decision-makers in specific departments who are most relevant to your product or service. View the complete Education Title Directory for a full list of functional areas and job titles.

Can I search for multiple states at once?

Yes, you can select multiple states in your search criteria. Simply check the boxes for all desired states, or use our region groupings to quickly select entire regions like Southwest or New England.

Our fulltext website search crawls and indexes school district websites, allowing you to search for specific keywords, phrases, or topics mentioned on district sites. This helps you identify districts discussing relevant topics like specific technologies, initiatives, or funding opportunities.

How do I find districts mentioning RFP on their websites?

Use our fulltext website search feature and enter RFP as your search term. You can also search for related terms like Request for Proposal, procurement, or bid opportunity to identify districts actively seeking vendors.

Can I filter by district size or budget?

Yes, you can filter districts by student enrollment ranges (which correlates with size and budget). We provide enrollment data that allows you to target districts of specific sizes, from small rural districts to large urban systems.

How do I search by student enrollment numbers?

Use our enrollment filters to set minimum and maximum student counts. You can search for districts with specific enrollment ranges, such as 1,000-5,000 students or 10,000+ students, depending on your target market.

Can I save my search filters?

Yes, you can save frequently used search criteria as custom filters. This allows you to quickly repeat searches and maintain consistency in your prospecting efforts.

What's the difference between district and school searches?

District searches focus on district-level administrators like superintendents, curriculum directors, and central office staff who make decisions for entire districts. School searches target building-level contacts like principals, assistant principals, and department heads who influence decisions at individual schools.

How do I export my search results?

After running a search, use the Export button to download your results. You can choose from various formats including CSV, Excel, or CRM-ready formats. Exports include all available contact information and can be customized to include only the fields you need.

Can I search for contacts without email addresses?

Yes, you can filter your search to show contacts with or without email addresses. This is useful if you prefer phone outreach or want to focus only on contacts with verified email addresses for email campaigns.

Territory Management

How do I set up sales territories?

You can create custom sales territories by state, region, district size, or any combination of filters. Go to Account Settings > Territory Management to define your territories using our geographic and demographic filters. Each territory can include multiple states, specific enrollment ranges, or custom criteria.

Can multiple team members share territories?

Yes, territories can be shared among team members or assigned exclusively to individuals. You can set up overlapping territories for collaborative selling or assign backup coverage. Territory permissions are managed through your team settings.

How does geo-location targeting work?

Our geo-location targeting uses precise district and school location data to help you target specific geographic areas. You can search by radius around a city, target specific counties, or use our mapping interface to draw custom geographic boundaries for your sales territories.

Integrations

Which CRMs does Edulead integrate with?

Edulead integrates with HubSpot and Salesforce. We also support custom integrations through our API. Contact our support team if you need help with a specific CRM integration.

How do I set up HubSpot integration?

Navigate to Integrations > HubSpot in your account settings. Click Connect to HubSpot and authorize the connection. You can then map Edulead fields to your HubSpot properties and set up automatic sync rules. Our setup guide walks you through field mapping and sync preferences.

How often do integrations sync?

Integrations sync in real-time for exports and every 30 minutes for bidirectional syncs. You can also manually trigger syncs anytime. Enterprise accounts can customize sync frequency and set up webhook-based instant syncing.

Can I map custom fields?

Yes, you can map any Edulead data field to custom fields in your CRM. Our field mapping interface allows you to match Edulead's education-specific data points (like student enrollment, Title I status, or technology spending) to your CRM's custom properties.

What happens to duplicates during import?

Our smart duplicate detection compares email addresses, names, and districts to identify potential duplicates. You can choose to skip duplicates, update existing records, or create new records. The system flags potential duplicates for your review before finalizing imports.

Can I export to CSV?

Yes, all search results and contact lists can be exported to CSV format. You can customize which fields to include in your export and save export templates for repeated use. Exports are processed immediately for small lists or queued for larger datasets.

Do you have an API?

Yes, we offer a REST API for programmatic access to our database. The API supports searching, filtering, and exporting contacts. API documentation and authentication keys are available in your account settings under Developer Tools.

Can I import my existing contact lists?

Yes, you can import existing contact lists to enhance them with Edulead data or to compare against our database. We support CSV imports and can match your contacts with our records to fill in missing information or verify accuracy.

Pricing & Limits

Is there a free trial?

Yes, we offer a 14-day free trial that includes full access to our platform with a limited number of contact exports. No credit card is required to start your trial. You can upgrade to a paid plan at any time during or after your trial period.

What's included in each tier?

Our Basic tier includes core search and filtering with standard integrations. Professional adds advanced search, territory management, and team features. Enterprise includes API access, custom integrations, priority support, and enhanced data options. Contact us for detailed feature comparisons.

Are there limits on searches?

Searches themselves are unlimited - you can run as many searches as needed. Limits apply to contact exports/downloads. Basic plans include a set number of monthly exports, while higher tiers offer increased or unlimited exports.

How many users can be on one account?

Basic plans support 1-3 users, Professional plans support up to 10 users, and Enterprise plans support unlimited users. Additional user seats can be added to any plan for a monthly fee per user.

Can I upgrade/downgrade anytime?

Yes, you can change your plan anytime. Upgrades take effect immediately with prorated billing. Downgrades take effect at your next billing cycle to ensure you keep access to features you've paid for. Contact support if you need assistance with plan changes.

What are the monthly contact limits?

Contact limits vary by plan: Basic includes 500 contacts per month, Professional includes 2,000 contacts per month, and Enterprise offers custom limits based on your needs. Unused contacts don't roll over to the next month.

Team & Collaboration

How do I add team members?

Go to Account Settings > Team Management to invite team members by email. They'll receive an invitation link to create their account and join your organization. You can set their permission levels during the invitation process.

What permission levels are available?

We offer Admin (full access), Manager (can manage team and territories but not billing), User (standard search and export access), and Viewer (read-only access). Permissions can be customized further with territory restrictions and feature limitations.

Can I track team activity?

Yes, managers and admins can view team activity reports showing searches performed, contacts exported, and territories accessed. Activity tracking helps you understand team productivity and identify training opportunities.

Is there an audit log?

Enterprise accounts include comprehensive audit logs tracking all user actions, data exports, integration activities, and account changes. Audit logs are retained for compliance and can be exported for external analysis.

Getting Started

How long does setup take?

Basic setup takes less than 5 minutes - just create your account and start searching. Integration setup typically takes 15-30 minutes depending on your CRM. Territory configuration and team setup can take an additional 30-60 minutes for complex organizations.

Do you provide onboarding?

Yes, all paid plans include onboarding support. Professional and Enterprise customers receive dedicated onboarding sessions with our customer success team to ensure optimal platform configuration and team training.

Is training included?

We provide comprehensive training materials including video tutorials, documentation, and best practices guides. Professional and Enterprise customers also receive live training sessions and ongoing educational webinars.

What support options are available?

All customers have access to our knowledge base and email support. Professional customers get priority email support, while Enterprise customers receive dedicated phone support and a customer success manager.

Troubleshooting

Why can't I find a specific contact?

Contacts may not appear if they're not in our database, if they've recently changed positions, or if your search filters are too restrictive. Try broadening your search criteria or using partial name matches. Contact our support team to help locate specific individuals.

Why is my search returning no results?

Check that your search criteria aren't too narrow, verify spelling of names or locations, and ensure your filters aren't conflicting. Try removing filters one at a time to identify which criteria might be limiting your results.

How do I fix duplicate contacts?

Use our duplicate detection tool in your contact lists to identify and merge duplicate entries. The system will suggest matches based on email, name, and organization. You can manually review and merge duplicates or set up automatic deduplication rules.

Why won't my integration connect?

Integration issues often stem from expired credentials, insufficient permissions, or API rate limits. Check your CRM permissions, re-authorize the connection, and verify that API access is enabled in your CRM settings. Contact support for persistent connection issues.

What do I do if an email bounces?

Hard bounces are automatically flagged in your account and removed from future campaigns. Soft bounces may indicate temporary delivery issues. Report persistent bounce issues to our data team so we can investigate and update our records.

Why is the website search not finding my keywords?

Website content is updated regularly but may not include every page or recent changes. Try alternative keywords or synonyms. Some districts may have limited web presence or content behind login portals that we can't index.

How do I reset my password?

Click Forgot Password on the login page and enter your email address. You'll receive a reset link within a few minutes. If you don't receive the email, check your spam folder or contact support for assistance.

Why can't my team member see certain data?

Data visibility is controlled by user permissions and territory assignments. Check that the team member has appropriate permissions and access to the relevant territories. Admins can modify permissions in Team Management settings.

Best Practices

What's the best way to segment education contacts?

Segment by role (district vs. school level), decision-making authority, functional areas (athletics, curriculum, technology, etc.), district size, technology adoption level, and budget cycles. Consider creating separate lists for superintendents, IT directors, curriculum leaders, and principals, each with tailored messaging strategies.

How should I approach superintendents vs. principals?

Superintendents focus on district-wide impact, ROI, and strategic alignment. Principals care about classroom impact, teacher adoption, and student outcomes. Tailor your messaging accordingly - strategic and financial for superintendents, practical and pedagogical for principals.

When is the best time to reach out to schools?

Avoid the first/last weeks of school, major testing periods (typically spring), and holiday breaks. Best times are early fall (August-September) for relationship building and January-March for budget planning. Avoid summer for most districts unless they have year-round calendars.

What titles should I target for EdTech sales?

Primary targets include Superintendents, Assistant Superintendents, Technology Directors/Coordinators, Curriculum Directors, Principals, and Department Heads. For specialized products, also consider Instructional Coaches, Library Media Specialists, and Special Education Directors.

How do I identify schools with budget for my solution?

Look for districts with higher per-pupil spending, recent technology initiatives, federal grant recipients, and those mentioning budget allocations or RFPs on their websites. Title I schools may have additional federal funding for qualifying solutions.

What's the typical K-12 buying cycle?

Budget planning typically occurs January-March, with decisions made by May for the following school year. Implementation happens over summer. Emergency purchases can occur year-round but usually require smaller budgets or existing vendor relationships.

How do I find districts going out to bid?

Use our website fulltext search for terms like RFP, bid, procurement, and proposal. Monitor district websites, subscribe to procurement portals, and set up Google Alerts for relevant terms. Many districts announce RFPs on their purchasing or technology pages.

Need More Help?

If you have additional questions not covered here, please don't hesitate to contact Brittany from our support team at brittany@getedulead.com